Galt & Taggart's research showed that in the second quarter of 2025, Georgia welcomed 1.6 million visitors, representing a 7.0% year-over-year increase

In the second quarter of 2025, Georgia welcomed 1.6 million international visitors, marking a 7.0% year-over-year increase. According to official statistics, 1.3 million of these were tourists, representing a 10.7% rise. This shows that the country’s appeal on the global travel map is growing.

Tourism revenues exceeded USD 1.1 billion for the quarter. Projections suggest that by the end of the year, total revenues may reach USD 4.6 billion, setting a new record for the sector.

The growth in tourist activity has had a direct impact on the accommodation industry. Average hotel occupancy reached 68% in both Tbilisi and Batumi, while Airbnb bookings in Tbilisi increased by 14% year-over-year. This reflects rising demand for alternative stays.

How Georgia’s Tourism Boom Supports Next’s Vision for the Future

This renewed tourism momentum is also creating new opportunities for the real estate development sector. Next has been actively involved in tourism and investment projects across Georgia in recent years. The company is changing its strategy to match these market conditions. It aims not only to develop real estate but also to create multifunctional spaces that combine tourism and investment, from centrally located branded residences in Tbilisi to beachfront hotel-apartment complexes in Batumi.

The sector’s fast growth and ongoing diversification confirm that tourism in Georgia has become more dynamic and competitive in 2025 than ever before.