What does a coastal region remind you of in the first place? There’s no need to argue that seaside resorts are what comes to your mind first – with good infrastructure and with endless opportunities for leisure as well as for entertainment. Adjara seaside is with the subtropical climate, 21-kilometer long coastline, the warm sea of 21-29 Celsius on average, comfortable atmosphere and distinctive nature. Besides leisure, Batumi resort has solar therapy and sea-salt baths to offer. The city is permeated with the scent of the sea, acacia, and magnolias. Even in the coldest month of the year – January, the temperature doesn’t go lower than +7-10 degrees which is why you may visit Batumi at any time of the year.

With its diverse historic-cultural monuments, festivals and cultural events, Batumi is a real discovery for cultural tourism lovers. Batumi represents the cultural epicenter of the region. It hosts various cultural, sport and scientific events, folk holidays, international music and film festivals. For the last 10 years Batumi was visited by world scale stars like Jamiroquai, Macy Gray, Prodigy, Quincy Jones, Snoop Dogg, Lauryn Hill, Joe stone, De La Soul, Maroon 5, String, Erykah Badu and many others.

Resident or migratory bird watching, observing terraces of humid subtropical forests, walking on sand dunes, swimming on a motorboat, visiting sphagnum swamps, ziplining, hiking to breathtakingly beautiful lakes, sightseeing of cultural monuments, monasteries and arch bridges, hiking or riding a horse to the extraordinary villages of Adjara – This is only a small list of ecotourism activities that Adjara protected territories offer.

Food tourism in Georgia is a feast of national and regional specialties reflective of the country's dramatic history along the Great Silk Road.

Numerous international, quality events that are regularly held in Adjara, has earned the region a leading place on the transnational market of MICE. Modern and well-equipped infrastructure, delicious local and Asian cuisine, world-class services, the charming environment is all that determine the development of this specific type of tourism in Adjara.

A range of options is available for skiing enthusiasts in Adjara. At an altitude of 2000 – 2500, the climate is humid here, winter relatively cold and long while summer is short and cool. In the highlands of Adjara construction of ski resorts are undergoing intensively. They are not only suitable for winter sports aficionados but offer healthcare and recreational conditions on all seasons of the year. Ski resort ‘Goderdzi’, located 2350m above sea level, has already been opened, receiving over 20 000 guests per year.